![]() If you are one that enjoys craft beer, remind yourself that the many who are still buying 24-packs of macro beer are putting money into the same bank account that ultimately helps the macro-owned “craftys.” Independent and family-owned businesses enjoy no such benefit. Nonetheless, during downturns and times when access to beer is limited (or non-existent), large breweries possess a far greater ability to adapt, to sell their beer more broadly (such as with supermarkets) and to market their products. The situations are not the same, by any means - in fact, they are quite different. Keep in mind that after the Prohibition ended during the Great Depression, the beer scene in America changed dramatically in favor of macro-brands. That number rises even more dramatically to 46.4% if closures continue for another 1-3 months. But what is perhaps the most alarming discovery to emerge from this survey, is that 2.5% of the breweries polled already anticipate closing as a result of the Coronavirus, and another 12.7% responded saying that they have a month or less of runway room before they’ll have to consider closure as well. 95% of respondents expect a down year in terms of year over year sales. Yesterday, Bart Watson of the Brewers Association published a survey gauging the economic impact that COVID-19 has already had on over 900 breweries. Meanwhile, the little operations and the smaller bars, which already survived on small profits, are in desperate need of craft beer drinker’s assistance. All breweries will be hurt, unquestionably, even those with deep pockets. But, the corporate-owned entities are in a much better position to withstand the economic downfall. So, in addition to staying at home, we who still have the financial means can make good choices with how to spend our money. Soldiers storming the shores of Normandy certainly understood it sucked, but they fought (literally) for their lives. See: Įmbrace the suck does not mean avoiding a fight. Image taken from Confluence Brewing Social Media Channels. If we embrace the suck, it won’t always suck. For there to ever be a time in the future where we sit in a taproom or bar again, we must accept that closing them down for as long as necessary in our present time is our only option. Our enemy is the virus, and staying at home is our weapon. Because to Embrace the Suck also means to understand that we do so to attain victory. Potential customers will decline because they, too, have lost their jobs.īut it has to suck. We must understand that it has to suck for a while and that only by enduring can we eventually arrive at a point where it no longer sucks.Īnd that is where we are in the world, which includes everything attached to craft beer.Įmbrace the Suck means accepting the reality that bad news will come. Embrace the Suck requires one to accept fully that our present situation does indeed suck, and that we must willingly accept it. The Embrace the Suck mantra does not suggest that we should celebrate the suck, find joy in the suck nor pretend a situation isn’t as bad as it seems. “To consciously accept or appreciate something that is extremely unpleasant but unavoidable for forward progress.” Through candid storytelling, behavioral science research, and plenty of self-deprecating humor, Gleeson shows you how to use pain as a pathway, reassess your values, remove temptation, build discipline, suffer with purpose, fail successfully, transform your mind, and achieve more of the goals you set.Embrace the Suck: verb, slang, military slang. Finally, resilient people focus their energy on the things within their Control, rather than fixating on factors they can't impact.Įmbrace the Suck provides an actionable roadmap that empowers you to expand your comfort zone to live a more fulfilling, purpose-driven life. Next, they have a strong emotional Commitment to their goals and are not easily distracted or deterred. He reveals how resilient people view difficulties as a Challenge, where obstacles and failures are opportunities for growth. In this powerful, no-nonsense guide, Navy SEAL combat veteran turned leadership expert Brent Gleeson teaches you how to transform every area of your life - the Navy SEAL way.Ĭan anyone develop this level of resilience? Gleeson breaks it down to a Challenge-Commitment-Control mindset. ![]() Get into the Navy SEAL mindset with this raw, brutally honest, in-your-face self-help guide that will teach you how to thrive on adversity.ĭuring the brutal crucible of Navy SEAL training, instructors often tell students to "embrace the suck." This phrase conveys the one lesson that is vital for any SEAL hopeful to learn: Lean into the suffering and get comfortable being very uncomfortable.
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